Increase Your Conversion Rate By 900%

How to Follow Up with Leads Like a Pro

Lead follow-up is one of the most important things you can do as a real estate agent. It’s the difference between getting a sale and losing a lead.

In this blog post, I’m going to share with you the best practices for lead follow-up. I’ll also explain why it’s so important to follow up quickly and consistently.  Watch this video for details

Why is lead follow-up so important?

A study by found that the average salesperson only contacts a lead 1.6 times. That means that for every 10 leads, they only follow up with 1.6 of them!

The study also found that the longer you wait to follow up with a lead, the less likely you are to get a response. For example, if you contact a lead within 5 minutes, you’re 900% more likely to get a response than if you contact them after 10 minutes.

So, if you want to increase your chances of getting a sale, you need to follow up with your leads quickly and consistently.

How often should you follow up?

The best way to follow up with leads is to use the “3 by 3 by 3” rule. This means that you should contact them:

  • 3 times a day for the first 3 days
  • 3 times a week for the next 3 weeks
  • 3 times a month for the next 3 months

Of course, you can adjust this schedule based on your specific situation. But the important thing is to be persistent and consistent.

What should you say when you follow up?

When you follow up with a lead, your goal is to stay top-of-mind and build rapport. You should also try to learn more about their needs and how you can help them.

Here are some tips for what to say when you follow up:

  • Be personal and friendly.
  • Thank them for their interest in your services.
  • Ask them if they have any questions.
  • Offer to help them in any way you can.
  • Be patient and persistent.

The importance of being a good communicator

In addition to following up quickly and consistently, it’s also important to be a good communicator. This means being clear, concise, and professional in your communications with leads.

It also means being able to listen to what the lead is saying and understand their needs. If you can do this, you’ll be much more likely to close the deal.


Lead follow-up is one of the most important things you can do as a real estate agent. By following the tips in this blog post, you can increase your chances of getting a sale and growing your business.

If you’re looking for a team of real estate agents who are committed to providing excellent customer service and getting results, then you should join Stunning NJ Homes. We have a proven track record of success and we’re always looking for new agents to join our team.

Contact us today to learn more about how we can help you grow your real estate business.

Stunning NJ Homes

  • 3 by 3 by 3 lead follow-up rule
  • Contact leads quickly and consistently
  • Be a good communicator
  • Join our team today!

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